Captimax has developed a sophisticated business model the cost of implementing Navicam™ is covered by sponsorship without impacting production costs for the promoter, the TV production or the broadcaster.
The competing teams will themselves benefit from the increased visibility, under one of two models:
Individual teams voluntarily trading secondary identification on their vehicle in exchange for being Navicam™ enabled, to provide additional exposure to its own sponsors*
The promoter's terms of participation requiring secondary identification for an event sponsor on each participating vehicle, with the consequence that all vehicles will be Navicam™ enabled
*Captimax can document a successful test of these terms in relation to a major international event.